Hoochie Mama

Hoochie Mama is a treasure box for all those that love to discover uniquely beautiful things. Filled with effortlessly cool accessories from independent brands, Hoochie Mama is the place to go to find one of a kind pieces to be cherished forever.

Katrina Urwin, the founder, started Hoochie Mama to create a space where customers could find truly unique accessories. Pieces that not everybody has and can be loved for more than just one season. 

With a real emphasis on independent companies, Hoochie Mama stock beautifully detail driven brands that have a real focus on quality. From exquisitely crafted Grafea bags and delicate, narrative-driven jewellery by Lee Renéeto to Helen Moore’ s luxury faux fur range and the celebrity favourite; wooden jewellery collection by The Branch, Hoochie Mama has a real gift for sourcing pieces that are not only exceedingly “on trend” but also of a truly exceptional quality.

Hoochie Mama have just launched their own exquisite collection of jewellery. This elegantly chic, contemporary, line is already loved by high profile Instamums such as Clemmie Hooper and Helen Canning and their Mama range is a particularly lovely gift for any stylish mummy.

So if you like your beautiful accessories to stand out from the crowd head over to Hoochie Mama to find some stunning hidden gems.

At Hoochie Mama Yummy's members save 25% on all Hoochie Mama Colection items.

Lovely quality of detail on the necklace, order processed very quickly and arrived beautifully packaged, extremely pleased with the necklace and am sure recipient will be excited to open it at Christmas! Thank you. Definitely recommend Hoochiemama.



Latest News

Hoochie Mama have a great blog filled with tips and tricks to find the perfect jewelry and look after it as well as articles about the excellent British brands that are stocked by them.

They also have some really interesting interviews with some of the founders of these brands on their youtube channel.

Terms and Conditions

We will provide you with access to exclusive discounts on some of Britain’s best family friendly products and services during the times that have been agreed between Yummy’s and each business that it works alongside.


Yummy’s does not provide:

  • The ability to book or pay for products through us

  • A health and safety guarantee on any of the products or services we recommend










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